Where memory meets intention,
and threads become soul.
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Long before "Spirit of the Crafts" found its name,
there was Fondew.
Born in the quiet magic of a 2006 bridal runway in Singapore —
A time when handmade hairpieces took their first elegant steps
under soft lights, crafted not for fame, but for the joy
of creating beauty with intention.
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Fondew was a whisper.
A name that came from the feeling of fondness,
and the dew of early memories.
It held space for fabric, for thread,
for keepsakes sewn by heart.
Though it went quiet for some years,
it never disappeared.
Today, that whisper is a blooming echo.
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Fondew returns not as a rival brand,
but as a woven part of Spirit of the Crafts —
A branch of the same tree,
speaking in textures and textile.
Where Spirit brings floral healing and soulful symbolism,
Fondew carries the elegance of stitching memories
into wearable stories.
The "×" is not a collision.
It's a meeting — a loving union between
two parts of a lifelong craft journey.
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Together, they honor what has always been true:
🪡 That beauty can be functional.
🌸 That memory can be worn.
💖 And that art, like healing, takes many forms.